Business Purpose

Practice with Purpose

This is a quote I have heard time and time again from my days as a professional golfer, but increasingly I am witnessing how applicable this mantra is in the business environment. In the sporting arena it means having a goal or objective that you wish to achieve in that session, and ensuring that each […]

Adopting a purpose-driven strategy

Understanding a business’s purpose just became more important. Here’s why.  In a recent Ipsos poll of over 21000 people across 28 countries, 86% of respondents said they want to see the world change to become a fairer and more sustainable place.   Talking about the new normal has become fashionable. Yet, how many businesses can genuinely claim they want […]