Case Study – 1973 Ltd – Progressing from ‘Doing’ to ‘Managing’ a Business

Growing a creative Digital Marketing Agency

CMC helped the directors of this digital marketing agency increase revenue by 387% in just five years.  Through business planning and process reviews they continue to grow the company to maximise business value.

 The Challenge:

  • Grow the business and increase asset value
  • Create time and space for the directors’ to manage the business
  • Build confidence in directors’ abilities to win bigger contracts
  • Increase existing customers’ spend in line with top client
  • Expand the company’s target market and product offerings
  • To be recognised as a quality email marketing solutions provider

The Benefits:

  • 387% revenue increase within 5 years
  • Won a three-year contract with their main customer, covering the US and EMEA, providing stability whilst focusing on new customers.
  • Expanded into the B2B customer base and leveraged into the B2C market
  • Changed the directors’ reactive approach from being a 100% ‘doing’ to 50% of their time focusing on managing the business and sales and account development
  • The team has grown four fold with a recruitment plan in place for the future

‘CMC’s advice, support and wealth of experience has helped us understand how to successfully build and grow our business. Together we have developed a clearly defined plan with realistic goals to help maximise our business value.’ Chris Barnett, Director, 1973 Limited

Discover how 1973 Ltd achieved business growth which significantly increased their turnover….


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