Sorry? I don't buy it!

Have you noticed how the new media age has perverted the simple word 'Sorry'?

When someone comes under the cosh, they are immediately accosted: 'When are you going to say 'sorry'' for whatever apparent lapse has been discovered. And if the apology doesn't come, the victim is deemed to be guilty 'in the court of public opinion'. And if, like Nick Clegg recently, you do say 'sorry' with apparent sincerity you still get castigated for not saying sorry for the right thing - or something like that.

Consequently, those in the firing line are preparing themselves. They find smart but evasive answers to questions. Worse still, the sorrow that they express owes more to media grooming than to any heartfelt examination of the soul.

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The importance of your Marketing Strategy in exit planning

Let me start with a blunt and honest confession. I am a qualified marketeer and former Marketing Director and I have yet to find a persuasive definition of marketing from either the Institute of Marketing or indeed any of the acknowledged marketing gurus. Peter Drucker is one such - amongst many pearls of wisdom he said: 'The aim of marketing is to make selling superfluous'. But that does not tell you what marketing is.

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