What is your value proposition?

Your value proposition is the number one thing that determines whether people will bother reading more about your products or engaging with your business. The less well known your company is, the better value proposition you need. When reviewing marketing plans with my clients, the main conclusion was that missing or poor value propositions is one […]

3 Business Survival and Growth Lessons from Charles Darwin

Charles Darwin first published his “On the Origin of Species” ground breaking scientific book in 1859.   When first published, it caused a considerable amount of controversy despite being a masterpiece of skilled observation, elegant reasoning and sound logic. Darwin’s findings changed the world of biology and natural science forever. As business owners we all can […]