What is your value proposition?

Your value proposition is the number one thing that determines whether people will bother reading more about your products or engaging with your business. The less well known your company is, the better value proposition you need. When reviewing marketing plans with my clients, the main conclusion was that missing or poor value propositions is one […]

MBO Case Study – Caremark / Clinovia

CMC Partner David Brassington led the turnaround of a poorly performing service business following a Management Buy-Out.  Over a 2 year period profits increased from £0.6million to £3million and the business was subsequently sold at 5x the acquisition price. Background Caremark Ltd provided specialised healthcare services to the NHS and pharmaceutical companies. The company had […]

Case Study – Turnaround for a winning concept – a specialist steel fabricator

CMC has helped this specialist steel fabricator to return to profitability by re-focussing on its core strengths and formalising key business processes, allowing the owner to manage the business proactively. The Challenge: –Return the business to profitability Create time for the owner to run the business and stop the business running him Eliminate time wasting […]