What is your value proposition?

Your value proposition is the number one thing that determines whether people will bother reading more about your products or engaging with your business. The less well known your company is, the better value proposition you need. When reviewing marketing plans with my clients, the main conclusion was that missing or poor value propositions is one […]

Family Success Planning: Win the Generation Game

There’s a lot of twaddle talked about the rise and fall of family businesses and family succession planning, like: ‘Family-owned businesses are a small part the UK economy’.Actually they account for almost 95% of businesses in this country. So family succession planning is vital. Family businesses ‘go from shirtsleeves to shirtsleeves in three generations.’(The first […]