Do Less Achieve More

“The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything”  Warren Buffett I was having one of those ‘informal’ coaching sessions, read ‘down the pub’, with a neighbour who runs his own business. He was complaining of being no further on with his business than when […]

What is your value proposition?

Your value proposition is the number one thing that determines whether people will bother reading more about your products or engaging with your business. The less well known your company is, the better value proposition you need. When reviewing marketing plans with my clients, the main conclusion was that missing or poor value propositions is one […]