The business is focused on the growing market for out-sourced marketing activities. In addition, it provides a full suite of design, print and fulfillment services to a wide range of clients, providing clients with a one-stop shop. In recent years, the group has invested heavily in people and technology to extend its portfolio into more profitable areas and built a competitive portfolio of field – proven, e-commerce solutions.
Business Type
Marketing and Print Services
Sector
Marketing and Print Services
Turnover
5,555 k
Location
Midlands
Full Description
The business is focused on the growing market for out-sourced marketing activities. In addition, it provides a full suite of design, print and fulfillment services to a wide range of clients, providing clients with a one-stop shop. In recent years, the group has invested heavily in people and technology to extend its portfolio into more profitable areas and built a competitive portfolio of field – proven, e-commerce solutions.
The group’s “next generation” campaign management solution has been implemented at a number of key accounts and has been very well received. Based on this successful field test, the marketing campaign to attract and secure new clients will commence January 2015. Clear strategic vision, highly effective sales management and razor-sharp execution have created a dominant local player that is well positioned to capture additional market share.
The group’s competitive advantage comes from its innovative approach to sales management and “partnering” with key clients at a high level. The business has shown that by targeting opportunity in the digital economy it is possible to deliver improved levels of gross margin and greater customer loyalty. Print is treated as a commodity and sourced internally or via supply chain partners as appropriate. The group has established clients delivering recurring revenues, a healthy sales funnel and a high-growth service line within the education sector.
The current directors are now looking to retire.
Stand-Out Opportunities for Potential Acquirers
- Grow share in new markets by developing from today’s light-house accounts
- Grow customer base within lucrative education market with the business’s unique offer
- Deliver synergies with companies in the design, print, managed service or education markets
- Build on the business’s consistent history for high levels of cash generation
- Scale up operations by leveraging existing sales management methodology
What Next?
Enquiries concerning this opportunity should be addressed to Bob Brown; Office 01844 319286; Mobile 07940 526801 or via the form below.
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