How can you re-launch your company?
Step back and take a good hard look at your company from a number of perspectives, not just the one that first caught your eye. At CMC, we believe that every SME essentially has five core functions:
- Strategy - Competitors, pricing structures, finding the gaps in the market
- Finance - Accounts, asset management, raising finance
- Sales & marketing - Sales pipeline, PR, branding, web sites, literature
- Process – Informal processes or highly engineered infrastructure
- People - HR, Health and Safety, recruitment, people development
Ask yours
elf, “where are we now?”, “where do we want to get to?” and “how will we know when we’ve got there?”. Once you are clear on the ultimate outcome you are in a position to redesign your strategy and each of the other four areas to ensure that you get there.
Don’t Unbalance the Boat!
One of the biggest pitfalls in re-launching is to work on one perspective without ensuring that every other area is examined and developed in a balanced way. You see this sometimes in big, highly publicised rebranding exercises, where many thousands of pounds are spent on a glossy new image for a store, a political party, or a household name company, though actually nothing else about them seems to change. Or a whole organisation holds its breath while a massive reorganisation and new recruitment exercise is undertaken, only to carry on ‘business as usual’ as soon as the dust has settled.
At CMC our experience of working with businesses at every stage of the cycle enables us to take a critical view of your company. As outsiders we can separate the wood from the trees, yet have the knowledge to deliver advice based on sound practice rather than fashionable theory. If all you achieve with your re-launch is a shiny new system, a new organisation chart or an exciting new website, you’ve fallen into the trap of ‘flavour of the month’ initiatives! Ultimately, the only real test for your company re-launch whether it produces the results you actually set out to produce. We will work with you to avoid the traps and deliver the results you want.
Take a look at more infomration about re-launch or our case studies