Life as a business owner is tough, with continuous challenges at every stage of the business journey. Our series of blogs follows the changes in business over the last 25 years, as we have guided our clients through every stage of their business journey.
There is no doubt that one of the biggest changes over the last few decades has been the increased use of technology in our day to day lives, and its impact on businesses, from micro to large corporations.
Computers and phones have become faster, smaller and more portable. Desktop use has decreased, and laptops and tablets have become the more popular way to work.
Today, everything is instant, or our customers expect it to be! Whether it is finding out an answer or a business via Google or contacting a company by Twitter, people expect you to have a 24 hour presence.
While this means increased opportunity for selling, it can also mean more management – have you protected your business for the negative PR that can be raised by a few choice comments on social media? Do you have a strategy in place for your employees’ own time spent online? It is a minefield for businesses to negotiate, and CMC have always been ready to guide and advise.
Interesting, the internet and CMC share their birth year, as it was in 1989 that Tim Berners-Lee